OneHQ

Case Study: OneHQ – Christchurch & Auckland

From Not Ranking at All to #1 Positions Across Multiple IT & Cyber Categories

Client: OneHQ
Location: Christchurch & Auckland
Industry: IT Services, Cyber Security, Managed Services
Services Used: Search Engine Optimisation (SEO)

Background

OneHQ is a rapidly growing IT and cyber security provider offering managed IT support, cloud solutions, AI services, and cyber protection for businesses across New Zealand. Despite having strong capability and an excellent brand reputation, their online visibility wasn’t reflecting it — especially in Christchurch.

Before partnering with Online New Zealand, OneHQ was not ranking at all for most of their core service terms in the Christchurch market, and had weak coverage in Auckland where competition is extremely high.

They needed a strategy-focused SEO partner who could lift rankings quickly, strengthen domain authority, and help them become a top choice for IT and cyber services.

The Challenge

Before working with Online New Zealand, OneHQ faced several SEO challenges:

• No visibility for high-intent IT & cyber keywords

OneHQ was not ranking on page one — or at all — for searches like “Managed Service Provider Christchurch”, “Cyber Security Christchurch”, or “IT Support Christchurch.”

• Highly competitive markets

Both Christchurch and Auckland have strong competition in the IT space, making first-page ranking more difficult without a structured SEO approach.

• Limited keyword-targeted content

Core service pages lacked depth, on-page structure, and keyword optimisation, making it difficult for Google to recognise topic authority.

• No multi-location SEO strategy

The site did not have dedicated location pages, regional relevance signals, or cross-market optimisation for Christchurch and Auckland.

Our Approach

Online New Zealand implemented a multi-layered SEO strategy focused on building topical authority and improving visibility across both target cities.

Step 1 — Full Website & SEO Audit

We assessed on-page, off-page, and technical SEO gaps including:

• Weak or missing location pages

• No keyword-targeted H1/H2 structure

• Minimal internal linking

• Thin service page content

• Poor keyword density

• Slow visibility in both Auckland & Christchurch

Step 2 — Content Expansion & Keyword Targeting

We expanded and optimised all core service areas, including:

• Managed IT Services

• Cyber Security

• AI Services & Automation

• Cloud Solutions

• IT Helpdesk & Support

• IT Consulting

Each page was rewritten with targeted headings, keyword clusters, and supporting paragraphs for deeper topic relevance.

Step 3 — Christchurch & Auckland Location Strategy

We deployed a multi-location SEO approach, including:

• Dedicated Christchurch service pages

• Auckland-focused keyword optimisation

• Localised content blocks for both cities

• Schema enhancements for service regions

Step 4 — Speed, Structure & Authority Improvements

We improved site structure and authority through:

• Improved internal linking

• Keyword mapping

• Metadata optimisation

• Technical fixes for performance

• On-page schema for services

The goal was to help Google understand OneHQ’s expertise across multiple IT and cyber categories.