Dynamic Decorating

Case Study: Dynamic Decorating – Palmerston North

From Low Visibility to Consistently Ranking #1 for Painting Keywords

Client: Dynamic Decorating
Location: Palmerston North
Industry: Residential & Commercial Painting
Services Used: Google Business Profile Optimisation (Business Growth Pack)

Background

Dynamic Decorating is a professional Palmerston North painting company offering interior painting, exterior painting, roof painting, plastering, and restoration work. Despite delivering high-quality workmanship and having a strong reputation locally, their visibility on Google Maps was significantly lower than it should have been.

Before partnering with Online New Zealand, Dynamic Decorating was often outside the top 3 results for key painting-related searches, meaning they were losing potential clients to competitors with weaker service offerings.

They needed a structured optimisation strategy to increase visibility, attract more enquiries, and secure a dominant position in local painting searches.

The Challenge

Before working with Online New Zealand, Dynamic Decorating faced several issues:

• Low visibility for essential painting keywords

They weren’t appearing in the top 3 for searches like “Painter Palmerston North” or “Interior Painter Near Me,” despite offering a wide range of painting services.

• Missing optimisation signals

Their Google Business Profile lacked critical ranking elements such as complete service listings, targeted service areas, keyword optimisation, and consistent posting.

• Inconsistent directory information

NAP data across local directories was incomplete or mismatched, creating weak trust signals for Google’s ranking algorithm.

• No structured plan for ongoing improvement

With no regular posting, keyword management, or competitive monitoring, their profile wasn’t keeping pace with local competitors.

Our Approach

Online New Zealand implemented a full optimisation and maintenance plan designed to boost visibility and stabilise long-term rankings.

Step 1 — Full Google Business Profile & Local SEO Audit

We identified major gaps in:

• Category optimisation

• Services list (far below the recommended 200+)

• Missing service areas

• Weak profile descriptions

• Poor keyword targeting

• Inconsistent directory listings

• Lack of engagement signals (posts, updates, reviews)

Step 2 — Complete Profile Optimisation

We rebuilt the profile from the ground up, including:

• Adding 20 targeted service areas

• Adding 200+ painting-related services & keywords

• Optimising all categories for maximum ranking potential

• Writing a new keyword-enhanced business description

• Uploading new imagery and branding elements

• Ensuring all business details met Google’s completeness standards

Step 3 — Directory & Trust Signal Enhancement

We added or updated Dynamic Decorating across 48 New Zealand directories to maximise NAP consistency and build strong local authority.

Step 4 — Weekly Maintenance & Tracking

Once optimised, we strengthened their profile with ongoing activity, including:

• Weekly Google posts

• Continuous monitoring for ranking shifts

• Adding new services as keyword opportunities appeared

• Monthly reporting showing ranking and keyword improvements

• Competitor tracking to maintain a competitive advantage