Case Study: The Roof Doctor – Palmerston North
From No Website to a High-Converting Online Presence
Client: The Roof Doctor
Location: Palmerston North
Industry: Roofing & Roof Repairs
Services Used: Web Design & Hosting (OnlineNZ Website Build)
Background
The Roof Doctor is a Palmerston North roofing specialist providing roof repairs, moss treatments, leak detection, flashing repairs, and general maintenance. Despite being well known locally for quality work, they had one major barrier to growth — they had no website at all.
Without an online presence, they were almost invisible to potential customers searching for roofing services online, meaning they were missing out on leads, credibility, and trust signals that homeowners rely on when choosing a roofing contractor.
They needed a professional, modern website that showcased their services, displayed their workmanship, and helped convert searchers into enquiries.
The Challenge
Before working with Online New Zealand, The Roof Doctor faced multiple challenges:
• No website or online presence
They had no digital footprint, making it difficult for customers to find them, compare services, or get in touch quickly.
• No credibility signals for new customers
Without a website, there was nowhere to display photos, services, customer reviews, or proof of work — limiting customer trust.
• Limited lead flow
Most enquiries came through word of mouth, which restricted growth and made demand inconsistent.
• No platform to support future Google or SEO work
With no website, they had no base for Google Ads, SEO improvements, or analytics tracking.
Our Approach
Online New Zealand designed and launched a full website solution built specifically to generate roofing enquiries and build long-term credibility.
Step 1 — Planning & Discovery
We met with the client to understand their services, target customers, service areas, and visual preferences. We identified the pages and structure needed for a high-converting roofing website.
Service mapping
Brand & colour direction
Page structure planning
Competitor analysis
Step 2 — Full Website Design & Build
We built a modern, mobile-friendly website with strong calls to action, clean service pages, and a professional design. This included:
A fast-loading, SEO-friendly website
Dedicated service pages (Roof Repairs, Leak Detection, Moss Treatment, etc.)
Before & after gallery to showcase workmanship
Strong call-to-action buttons and enquiry forms
Clear service area targeting
Step 3 — High-Quality Content Creation
We wrote all website content, ensuring it was clear, engaging, and SEO-optimised, helping customers quickly understand who The Roof Doctor is and why they should choose them.
Step 4 — Launch, Hosting & Ongoing Support
After launch, we managed the hosting, security, and maintenance to ensure the site runs smoothly at all times.
We also set up tracking tools to measure enquiries and website activity.
The Results
The improvements were immediate and significant.
🚀 A professional online presence from zero
The Roof Doctor transformed from having no website at all to a fully built, modern, high-converting site that immediately established credibility and trust with new customers.
📍 Strong visibility for roofing services
With clear service pages and SEO-friendly structure, The Roof Doctor now appears for searches such as:
Roof Repairs Palmerston North
Roof Leak Repairs
Roof Moss Treatment
Roof Flashing Repairs
Roof Maintenance Palmerston North
📞 Significant increase in enquiries
With a clear call-to-action, enquiry form, and mobile-friendly design, The Roof Doctor saw a sharp increase in customer enquiries immediately after launch.
📈 Ready for future growth & SEO
The new website provides the ideal foundation for future Google Business optimisation, SEO work, and paid advertising, positioning The Roof Doctor strongly against local competitors.
